The Account Manager who made media analysis more collaborative to deliver greater client value.
Joseph is an Account Manager for a large, Brussels-based public affairs & communications agency. He spent hours on end working with the agency’s analysts to pull together detailed monthly reports on coverage across news, political and social media – vital but painstaking work. After endless googling, reading and pasting, they would populate standard templates, develop recommendations and deliver reports – every month.
The reports offered plenty of detail, but the timescale denied clients the chance to react quickly or pivot to different issues. That worried Joseph’s boss: there’s little value in analysis without impact.
Thankfully, an alternative presented itself. Or, rather, Outcider presented the alternative – at a meeting with a mutual client. The agency chairman was in the room and liked what he saw. Could this be the right fit for their other clients? Joseph and a team of analysts were soon signed up for a demo, taking the first steps on a valuable learning curve.
In the months that followed, Joseph and co kept learning. Refining the results, exploring the media, gaining more detail. What started as a few simple daily alerts quickly grew in scale and complexity. The foundations for those monthly reports were now being laid in minutes, automatically.
This made the complexity easier to manage and made useful analysis easier to develop. It is, after all, a system designed by analysts for analysts. For Joseph – as he adopted Outcider for more of his clients – it meant having the scope to look beyond the specific brief, to tell the client something they didn’t expect and to augment the data with expertise.
For his clients, it was like swapping an oil tanker for a speedboat. Fast and responsive, it was more than analysis – it was the chance to feedback, collaborate and adapt to changing needs. For his boss, Joseph’s impact is now all too visible. Media analysis has evolved from cut-and-paste reports to a responsive service offering actionable insight and, in the process, turning the agency from provider to partner.